Audience Segmentation

Audience Segmentation refers to the practice of dividing a large, diverse audience into smaller, more homogenous groups based on shared characteristics, behaviors, or preferences. This concept is widely used in media studies, marketing, and sociology to tailor messages, products, or campaigns to specific audience subgroups. Segmentation criteria can include demographics (age, gender, income), psychographics (values, interests), or geographic location. Sociologists study audience segmentation to understand how media and cultural industries influence social behavior, reinforce identities, and perpetuate inequalities. This practice highlights the intersection between consumer culture and societal structures, showing how targeted communication shapes individual and group experiences in modern societies.