Ambivalence

Ambivalence refers to the coexistence of conflicting attitudes, feelings, or beliefs toward a particular person, object, or situation. In sociology, ambivalence is studied as a response to complex social roles, relationships, or cultural norms. It often arises when individuals face contradictory expectations or values, such as the tension between personal freedom and societal obligations. Sociologists analyze ambivalence to understand how it shapes decision-making, identity formation, and social interactions. Ambivalence can also be a product of structural conditions, such as rapid social change or globalization, which create conflicting demands. Recognizing ambivalence helps sociologists explore the complexities of human behavior and social structures.