Quantitative Research
Quantitative Research is a systematic method of investigation that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends in social phenomena. It relies on tools like surveys, experiments, and statistical analysis to produce measurable, replicable findings. In sociology, quantitative research is essential for understanding large-scale social patterns, testing hypotheses, and informing policies with evidence-based insights. By employing techniques such as regression analysis, sampling, and comparative studies, researchers explore issues like income inequality, educational outcomes, or public opinion. While it excels in generalizability and precision, critics argue that it may overlook the depth and complexity of individual experiences. Quantitative research is often complemented by qualitative methods for a comprehensive understanding of social realities.