Americanization

Americanization refers to the process by which individuals, cultures, or societies adopt American customs, values, lifestyles, or cultural products. This sociological concept often describes the influence of the United States on global cultures through media, consumer goods, language, and political ideals. While some view Americanization as a form of cultural globalization, others critique it as cultural imperialism that erodes local traditions and promotes homogenization. Sociologists study Americanization to analyze power dynamics, cultural exchange, and the global spread of capitalist ideologies. The term is also used historically to describe efforts to assimilate immigrants into American society, emphasizing conformity to dominant norms and practices.